{"id":641,"date":"2019-02-28T13:28:30","date_gmt":"2019-02-28T19:28:30","guid":{"rendered":"http:\/\/63.247.142.118\/?post_type=services&p=641"},"modified":"2019-09-26T12:08:11","modified_gmt":"2019-09-26T17:08:11","slug":"trademark-acquisition-and-protection","status":"publish","type":"services","link":"https:\/\/dunlapcodding.com\/services\/trademark-acquisition-and-protection\/","title":{"rendered":"TRADEMARK ACQUISITION AND PROTECTION"},"content":{"rendered":"\t\t
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Trademark Acquisition and Protection<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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PRACTICE GROUP CONTACT: EMILY E. CAMPBELL<\/a><\/span><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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During the course of an average day, a consumer is exposed to thousands of brands. Generic and brand name products are thrown together in a sea of endless goods and services. In this environment, strong marks and brands are necessary to ensure you stand out and develop a competitive advantage. We partner with clients to help them get to the ultimate yes\u2014a steady stream of sales\u2014by thinking smarter.<\/span><\/p>

Through a creative partnership, we help determine which trademarks, slogans, logos and designs to protect, and together design a strategy that avoids unnecessarily depleting your budget. We understand the interplay of creativity and reputation inherent in all copyright and trademark issues, and we work with you to determine what to protect, when to protect it, and ultimately, why. Our holistic approach brings the legal mind to the creative process, aligns the legal priorities with the business priorities, and helps you move from Mess to Yes\u2122.<\/span><\/p>

We help our clients brand and protect their reputations\u2014both online and in the \u201creal world\u201d\u2014through the use of trademark, copyright and right of publicity activities. Especially with respect to trademark protection, we counsel our clients to focus early on marks and brands that are lasting, that are memorable and that clearly define their position within the market. We have a communications and marketing professional on staff who works with our clients to navigate both the creative and legal challenges of brand identity and protection\u2014another example of our integrated team approach.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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TRADEMARK SERVICES<\/h6>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Our trademark and branding work\u00a0for clients includes training, guidance and collaborative counseling on the selection and registration of the strongest possible marks, clearance searches and infringement analysis, and the creation of proactive strategies to protect existing marks.\u00a0 We conduct global trademark audits to review, manage and fully exploit the value of existing and potential trademarks.\u00a0 We manage international and U.S. trademark portfolios and prepare internal guidelines, branding manuals (and education materials) and style sheets regarding creating and correctly using trademarks. \u00a0<\/span><\/p>

Dunlap Codding\u2019s Trademark and Copyright Practice Group litigated one of the first trademark infringement cases involving the issues of genericism and the scope of trademark protection afforded to generic product configurations and trade dress.<\/span><\/p>

Our recent work has included conducting global audit for the market leader in aerial photography and in another the negotiation and acquisition of several domain names on behalf of a national insurance company.\u00a0 We recently represented a client in a groundbreaking Freedom of Information Act (FOIA) proceeding of first impression calling into question certain of the company\u2019s trade secrets, copyrighted images, and copyrighted software used in its business.<\/span><\/p>

  • Collaborative Counseling on Selection and Registration of Trademarks<\/span><\/li>
  • Trademark Availability Searches<\/span><\/li>
  • Trademark Clearance Searches and Infringement Analysis (U.S. and International)<\/span><\/li>
  • State, Federal and International Trademark Registration<\/span><\/li>
  • Trademark Maintenance and Portfolio Management<\/span><\/li>
  • Licensing and Assignment Agreements<\/span><\/li>
  • Trademark Oppositions and Cancellations<\/span><\/li>
  • Monitoring, Management, and Protection of International and U.S. Trademark Portfolios<\/span><\/li>
  • Global Trademark Audits and Opinions<\/span><\/li>
  • Creating Proactive Strategies to Protect Existing Marks from Trademark Infringers<\/span><\/li>
  • Defending against Infringement Claims Protection From Cybersquatting<\/span><\/li>
  • Cease and Desist Counseling and Settlement Negotiation\u00a0Practice<\/span><\/li>
  • Litigation in State and Federal Courts<\/span><\/li>
  • Opposition and Cancellation Proceedings at the U.S. Trademark Office<\/span><\/li>
  • Education, Presentations and Guidance on Essential Trademark Concepts<\/span><\/li>
  • Internal Guidelines and Branding Manuals<\/span><\/li>
  • Style Sheets Regarding the Creation and Proper Use of Trademarks<\/span><\/li>
  • Advertising and Promotion Clearance<\/span><\/li>
  • Slogans, Company and Product Names\u2014Word Marks<\/span><\/li>
  • Trade Dress<\/span><\/li>
  • Product Designs\u2014Configuration Trademarks<\/span><\/li>
  • Logos\u2014Design Marks<\/span><\/li>
  • Non-Traditional Trademarks (Sounds, Colors, Product Packaging, Scents, Shapes)<\/span><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"featured_media":0,"template":"","acf":[],"_links":{"self":[{"href":"https:\/\/dunlapcodding.com\/wp-json\/wp\/v2\/services\/641"}],"collection":[{"href":"https:\/\/dunlapcodding.com\/wp-json\/wp\/v2\/services"}],"about":[{"href":"https:\/\/dunlapcodding.com\/wp-json\/wp\/v2\/types\/services"}],"version-history":[{"count":0,"href":"https:\/\/dunlapcodding.com\/wp-json\/wp\/v2\/services\/641\/revisions"}],"wp:attachment":[{"href":"https:\/\/dunlapcodding.com\/wp-json\/wp\/v2\/media?parent=641"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}