{"id":2236,"date":"2015-08-27T11:42:01","date_gmt":"2015-08-27T16:42:01","guid":{"rendered":"http:\/\/63.247.142.118\/?p=2236"},"modified":"2023-03-08T15:51:31","modified_gmt":"2023-03-08T21:51:31","slug":"dunlap-codding-director-jordan-a-sigale-quoted-in-law360-on-michael-jordan-verdict","status":"publish","type":"post","link":"https:\/\/dunlapcodding.com\/dunlap-codding-director-jordan-a-sigale-quoted-in-law360-on-michael-jordan-verdict\/","title":{"rendered":"Dunlap Codding Director Jordan A. Sigale Quoted in Law360 on Michael Jordan Verdict"},"content":{"rendered":"\n<p><a href=\"\/team\/jordan-sigale\/\">Jordan Sigale<\/a>\u00a0was quoted in a\u00a0<em>Law360\u00a0<\/em>article by Zachary Zagger on August 24, \u201c<a href=\"file:\/\/\/C:\/Users\/lindah\/Documents\/New%20Website%20Content\/New%20folder\/Jordan%20Verdict%20A%20Warning%20For%20Advertisers%20On%20Image%20Use%20-%20Law360.pdf\">Jordan Verdict A Warning For Advertisers On Image Use.<\/a>\u201d\u00a0 The article commented on the verdict in\u00a0<em>Jordan et al. v. Dominick\u2019s Finer Foods, LLC,\u00a0<\/em>in which lawsuit Jordan was awarded $8.9 million in damages by a jury \u201cin a trial over a full-page advertisement in Sports Illustrated taken out in 2009 by former Chicago-area grocery chain Dominick\u2019s Finer Foods LLC, now owned by Safeway Inc., without the superstar athlete\u2019s approval.\u201d\u00a0 The ad offered a coupon for $2 off a steak and depicted and congratulated Jordan, saying \u201cyou\u2019re a cut above the rest.\u201d\u00a0 Jordan\u2019s likeness was used without his approval and he testified in trial that he does not take less than $10 million for advertising deals using his image or likeness, and that he would not have approved this use at any price because it was not in keeping with his strategy.<\/p>\n\n\n\n<p>Sigale was quoted as saying the case forced the jury to decide what the true fair market value of the ad was in 2009 and that it says a lot about how a \u201cjury of our peers\u201d views the way in which we compensate people for their right of publicity.&nbsp; He went on to observe, \u201cWhile this jury was clearly comfortable with the notion that some people\u2019s right of publicity can be extremely valuable, it wasn\u2019t willing to completely side with Mr. Jordan.\u201d&nbsp; Dominick\u2019s had argued that the fair market value was closer to $100,000.&nbsp; Sigale noted that the jury didn\u2019t award Jordan the full $10 million, but also didn\u2019t go as low as Dominick\u2019s sought.&nbsp;&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Jordan Sigale\u00a0was quoted in a\u00a0Law360\u00a0article by Zachary Zagger on August 24, \u201cJordan Verdict A Warning For Advertisers On Image Use.\u201d\u00a0 The article commented on the verdict in\u00a0Jordan et al. v. Dominick\u2019s Finer Foods, LLC,\u00a0in which lawsuit Jordan was awarded $8.9 million in damages by a jury \u201cin a trial over a full-page advertisement in Sports [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_mo_disable_npp":"","footnotes":""},"categories":[1],"tags":[],"coauthors":[91],"acf":[],"_links":{"self":[{"href":"https:\/\/dunlapcodding.com\/wp-json\/wp\/v2\/posts\/2236"}],"collection":[{"href":"https:\/\/dunlapcodding.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dunlapcodding.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dunlapcodding.com\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/dunlapcodding.com\/wp-json\/wp\/v2\/comments?post=2236"}],"version-history":[{"count":1,"href":"https:\/\/dunlapcodding.com\/wp-json\/wp\/v2\/posts\/2236\/revisions"}],"predecessor-version":[{"id":5080,"href":"https:\/\/dunlapcodding.com\/wp-json\/wp\/v2\/posts\/2236\/revisions\/5080"}],"wp:attachment":[{"href":"https:\/\/dunlapcodding.com\/wp-json\/wp\/v2\/media?parent=2236"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dunlapcodding.com\/wp-json\/wp\/v2\/categories?post=2236"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dunlapcodding.com\/wp-json\/wp\/v2\/tags?post=2236"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/dunlapcodding.com\/wp-json\/wp\/v2\/coauthors?post=2236"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}