{"id":1734,"date":"2006-10-16T10:22:24","date_gmt":"2006-10-16T15:22:24","guid":{"rendered":"http:\/\/63.247.142.118\/?p=1734"},"modified":"2019-06-03T16:49:42","modified_gmt":"2019-06-03T21:49:42","slug":"starbucks-v-starpreya-the-branded-beverage-battle","status":"publish","type":"ip_blog","link":"https:\/\/dunlapcodding.com\/ip_blog\/starbucks-v-starpreya-the-branded-beverage-battle\/","title":{"rendered":"STARBUCKS V. STARPREYA: THE BRANDED-BEVERAGE BATTLE"},"content":{"rendered":"\n<p>First off, does anyone know how to say \u201cGrande Soy Latte with Sugar-Free Hazelnut\u201d in Korean?<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/dunlapcodding.com\/sites\/default\/files\/wp-images\/starbucks.jpg\" alt=\"Starbucks and Starpreya Logos\"\/><\/figure>\n\n\n\n<p>On Wednesday, South Korea\u2019s&nbsp;<a href=\"http:\/\/www.iht.com\/articles\/2006\/10\/11\/bloomberg\/bxstarbucks.php\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">patent court ruled against Starbucks<\/a>&nbsp;in a trademark infringement suit against Elpreya.&nbsp;<a href=\"http:\/\/www.starpreya.co.kr\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">Elpreya<\/a>, a Seoul-based company, was established in 1999 and operates about 40 coffee shops mostly out of roving trucks (similar to ice-cream trucks). Elpreya sells its products under the brand name Starpreya.<\/p>\n\n\n\n<p>Kim Woo Ki, chairman of Elpreya, stated that the brand name Starpreya was derived from the name&nbsp;<a href=\"http:\/\/en.wikipedia.org\/wiki\/Freja\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">Freja<\/a>, a Norse goddess. He stated that Starpreya has nothing to do with Starbucks and that the letters of the name Freja were changed to make it easier for Koreans to pronounce.<\/p>\n\n\n\n<p>Starbucks claimed that consumers confused the Starpreya-branded products with its corporate and brand name. The Korean Intellectual Property Tribunal disagreed and held that the marks were too dissimilar to be confused.<\/p>\n\n\n\n<p><a href=\"http:\/\/www.istarbucks.co.kr\/index.asp\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">Starbucks Korea<\/a>&nbsp;opened its first store in South Korea in 1999 and currently operates 177 stores. This is not Starbucks first bout with Elpreya. Last year the Starbucks filed suit against Elpreya arguing that their logo, a woman\u2019s face within a green circle, was too similar to the symbol of Starbucks. The court rejected Starbucks\u2019 claim that the marks were too alike, noting the mermaid versus goddess distinction.<\/p>\n\n\n\n<p>What are your thoughts? Does the mark Starpreya infringe the mark Starbucks?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>First off, does anyone know how to say \u201cGrande Soy Latte with Sugar-Free Hazelnut\u201d in Korean? On Wednesday, South Korea\u2019s&nbsp;patent court ruled against Starbucks&nbsp;in a trademark infringement suit against Elpreya.&nbsp;Elpreya, a Seoul-based company, was established in 1999 and operates about 40 coffee shops mostly out of roving trucks (similar to ice-cream trucks). Elpreya sells its [&hellip;]<\/p>\n","protected":false},"author":15,"featured_media":0,"comment_status":"open","ping_status":"open","template":"","categories":[58,60,62,64],"ip_tags":[],"coauthors":[66],"acf":[],"_links":{"self":[{"href":"https:\/\/dunlapcodding.com\/wp-json\/wp\/v2\/ip_blog\/1734"}],"collection":[{"href":"https:\/\/dunlapcodding.com\/wp-json\/wp\/v2\/ip_blog"}],"about":[{"href":"https:\/\/dunlapcodding.com\/wp-json\/wp\/v2\/types\/ip_blog"}],"author":[{"embeddable":true,"href":"https:\/\/dunlapcodding.com\/wp-json\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/dunlapcodding.com\/wp-json\/wp\/v2\/comments?post=1734"}],"version-history":[{"count":0,"href":"https:\/\/dunlapcodding.com\/wp-json\/wp\/v2\/ip_blog\/1734\/revisions"}],"wp:attachment":[{"href":"https:\/\/dunlapcodding.com\/wp-json\/wp\/v2\/media?parent=1734"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dunlapcodding.com\/wp-json\/wp\/v2\/categories?post=1734"},{"taxonomy":"ip_tags","embeddable":true,"href":"https:\/\/dunlapcodding.com\/wp-json\/wp\/v2\/ip_tags?post=1734"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/dunlapcodding.com\/wp-json\/wp\/v2\/coauthors?post=1734"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}