News About DC

Dunlap Codding Director Jordan A. Sigale Quoted in Law360 on Michael Jordan Verdict

Jordan Sigale was quoted in a Law360 article by Zachary Zagger on August 24, “Jordan Verdict A Warning For Advertisers On Image Use.”  The article commented on the verdict in Jordan et al. v. Dominick’s Finer Foods, LLC, in which lawsuit Jordan was awarded $8.9 million in damages by a jury “in a trial over a full-page advertisement in Sports Illustrated taken out in 2009 by former Chicago-area grocery chain Dominick’s Finer Foods LLC, now owned by Safeway Inc., without the superstar athlete’s approval.”  The ad offered a coupon for $2 off a steak and depicted and congratulated Jordan, saying “you’re a cut above the rest.”  Jordan’s likeness was used without his approval and he testified in trial that he does not take less than $10 million for advertising deals using his image or likeness, and that he would not have approved this use at any price because it was not in keeping with his strategy.

Sigale was quoted as saying the case forced the jury to decide what the true fair market value of the ad was in 2009 and that it says a lot about how a “jury of our peers” views the way in which we compensate people for their right of publicity.  He went on to observe, “While this jury was clearly comfortable with the notion that some people’s right of publicity can be extremely valuable, it wasn’t willing to completely side with Mr. Jordan.”  Dominick’s had argued that the fair market value was closer to $100,000.  Sigale noted that the jury didn’t award Jordan the full $10 million, but also didn’t go as low as Dominick’s sought.  


DC On Film Row

About DC on Film Row

DC on Film Row is a free event space open to everyone in our community.

We like to say that the space is a “home for creatives and innovators, home builders and the homeless, celebrators and the celebrated” so people understand that we are inclusive and want everyone from throughout our community using our space.

Our goal is to celebrate the incredible diversity of creativity, innovation, and passion within Oklahoma City and to provide a venue—free of charge—to those groups and individuals working to bind us all together and make our home a cooler and better place. No strings attached—no extensive rules to follow. We simply ask that all of our neighbors be honored and that all viewpoints be respected. Our criteria for use is simple: If the event, group, or meeting is something which strengthens our community and brings us all together, the space is available for use.

The space has hosted everything from charitable fundraisers to an underground nightclub party to celebrate Canterbury Choral Society’s 45th anniversary season. We host dinners for the OKC homeless population most Monday evenings where upwards of 250 people are served—we provide the space and soft drinks and a local church provides the food. We’ve hosted university planning retreats and monthly local rock concerts.

Every Wednesday, we open up the courtyard for lunch, invite a local food truck to set up outside our gates, and welcome our downtown neighbors into the space for a bit of socialization.

Our never-ending soda fountain seems to be the biggest hit with some of our neighbors while others spend time playing pool or simply chatting about what is happening on the weekend.

For October we turn the space into a haunted house and invite the neighborhood children to come out and trick-or-treat.

Got an idea for how to use the space? Just ask us – we’re almost certain to say yes!

The Space for Ideas.

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