branding

What’s in a name? These days, a lot. The wake of the digital revolution requires business owners to adapt their marketing and branding efforts at an incredible and often overwhelming pace.  In response, a brigade of creative firms has arisen offering cutting edge branding and design services.... read more
This is an old video from RocketBoom – but I really have been drawn back to it the last couple of days (probably because it was rerun).  It is a cool product and the issues it raises about the interaction between branding, packaging and art really made me stop and think. My favorite quote is... read more