Ode to the Trademark
I probably should have left the IP poem writing to Laura and Michael but I decided to take a stab at it. Here goes…
A trademark can be a color,
Like John Deere® green, it can’t be confused with any other.
A trademark can be a logo,
Like the Nike® swoosh, you’ll recognize it anywhere, even if you’re on the gogo.
A trademark can be product packaging,
Like the Coke® bottle, you recognize the shape, you’ll never wonder… what is that thing?
A trademark can be a slogan,
Like Bud Light®’s catchy phrase, “I Love You … Man!”
And in closing,
I- P, you P, we all P for I – P!
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- Kokie Cola Anyone?
- chinese firm trademarks “happy birthday”
- NYC Files For New Slogan
Posted by Douglas Sorocco, October 5, 2007 at 5:04 pm
Permalink: Ode to the Trademark
1 Comment
Does anyone have experience or knowledge in trademarking tactile design elements and what the requirements for a tactile trademark would be?