risqué Friday continues – trademarked sirens

Let’s make it an all risqué Friday!

From the Deadprogrammer’s Cafe blog:  How the Starbucks Siren Became Less Naughty

Corporate logos often have elements that most people don’t know about. For instance the arrow in the Fedex logo that was covered in depth on The Sneeze. This arrowmade me think a little about the Starbucks logo.

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Basically, from what I gathered from different sources, including that book, there is a lot of confusion between the different mythological half-women. Typically they are called Sirens – both the half-bird/half-woman and the half-fish/half-woman varieties. The fish type are usually called Mermaids. Both types according to the ancient Greeks were in the business of seducing mariners with songs and promises of sex and then killing them, but Hans Christian Andersen and Disney mostly made everybody forget that.

You may be interested in reading the following related posts:

1. friday fun (acutally, saturday): google olympic logos
2. Starbucks v. Starpreya: The Branded-Beverage Battle
3. Women In Intellectual Property Law
4. STARBUCKS MESSES WITH TEXAS BEER
5. women inventors make it patentable

Posted by Douglas Sorocco, June 17, 2005 at 8:50 pm
Permalink: risqué Friday continues – trademarked sirens
2 Comments

Comments

On June 18th, 2005 at 10:40am The Importance of... said…

History of the Starbucks Siren

Deadprogrammer’s Cafe has quite an interesting article on the origins of the mermaid in the Starbucks logo and how it has evolved (How the Starbucks Siren Became Less Naughty). via PHOSITA…

On June 18th, 2005 at 9:19pm nipper said…

Last time I was in Seattle, I swear the original Starbucks store there in the Market still was using the original logo.