TRADE DRESS, EUROPEAN STYLE

TRADE DRESS, EUROPEAN STYLE

EU courts have ruled that three-dimensional packaging can be registered as an European trademark ? if its shape is integral to the retailed product.

The court ruled that Henkel’s laundry detergent bottle could be filed as a trademark because the product in question – that is, “liquid detergent” - can only be packaged in a three-dimensional form – that is, stored in a bottle.

Although the court’s decision is not yet available, it appears that this type of protection may be equivalent to the U.S. concept of trade dress protection — protecting non-functional aspects of a product’s packaging.

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<date name=”when” value=”Thu, 12 Feb 2004 23:01:10 GMT

You may be interested in reading the following related posts:

1. New TTAB (Trademark Trial and Appeal Board) Blawg
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3. EUROPEAN UNION RESTRICTS ONCOGENE MOUSE PATENT
4. Legal Imperatives on Intellectual Property Management
5. EPO and Living Inventions

Posted by Douglas Sorocco, February 12, 2004 at 7:01 pm
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